- Publisher: Index Book
- Year: 2011
- Pages: 256 pages
- Format: 18 x 24 cm
- Weight: 0.756 Kg
- Features: paperback
- Languages: English
- ISBN: 978-84-92643-29-5
- REF: 6047
From the designer Laia Blasco comes a very detailed visual guide to the print graphic production process.. An original and interactive cover provides a welcome to content that analyzes all aspects to be taken into account at each stage of the creation of a design for printed media.
Moreover, this book offers an exhaustive tour of printing concepts leading to the current dichotomy: paper or digital. As such, the influence of traditional publications on digital design and vice versa is explored. A guide but also a reflection for the reader exploring the current coexistence of printed and digital publication.
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Managing Design for Profits provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a “Swiss pocket knife” to use every day.