- Publisher: Index Book
- Year: 2012
- Pages: 328 pages
- Format: 19 x 19,5 cm
- Weight: 0.818 Kg
- Features: softcover with flaps
- Languages: English
- ISBN: 9788415308096
- REF: 6299
Basic is a series about the basic disciplines of graphic design with many examples in each area. The first instalment in the series was about Logos. The earlier books were about Packaging, Corporate Identity, Brochures and Promotions. This new book, Basic Sign, explores the importance of signage and its application in various settings. The book is divided into different categories, including urban, healthcare, corporate, cultural, event and commercial. Within each category, you will find projects that show innovative and creative use of signage.
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The language of symbols is universal, unambiguos and intelligible in every region and culture. Featuring more than 500 outstanding artworks and individual characters by 100 international artists, this book is giving insight to the current trends in figurative design.